Get ready to deck the halls with something sweet—Mars is turning the holidays into a candy lover’s dream with a lineup of seasonal treats that’s sure to spark joy. But here’s where it gets controversial: can candy really be the star of your holiday traditions? From M&M’S® to TWIX®, these festive favorites are back and better than ever, but they’re also bringing some bold new additions to the table. Let’s unwrap the details.
M&M’S® is kicking off the season with a bang, introducing the M&M’S Winter Blend—a frosty mix of milk chocolate candies in white and icy blue shades that’ll make your candy bowl look like a winter wonderland. And yes, the M&M'S Holiday Blend is back, too, with its classic red and green hues in peanut, peanut butter, and milk chocolate varieties. Perfect for snacking during those holiday movie marathons or adding a pop of color to your baked goods.
And this is the part most people miss: Mars isn’t just stopping at M&M’S. They’re leaning into fan-favorite shapes with the TWIX® Snowmen, a playful twist on the classic bar featuring a crunchy cookie, creamy caramel, and milk chocolate. Plus, LIFE SAVERS® Gummies Holiday Shapes are here to sweeten the deal with fruity gummies in festive forms like stockings, snowmen, and Santa hats. Oh, and let’s not forget the return of SNICKERS® Trees, because who doesn’t love a caramel-nougat-peanut combo in a holiday-ready shape?
According to Allison Miazga-Bedrick, Vice President of Seasonal Marketing at Mars Wrigley North America, ‘Nothing says holiday cheer like sweet treats and classic movies, enjoyed with friends and family.’ She adds, ‘Sharing a bowl of M&M’S Winter Blend during a festive film or treating yourself to a TWIX Snowman while holiday shopping just makes the season feel warmer and more special.’
Here’s the full lineup of new and returning treats:
New Additions:
- M&M’S Winter Blend: Frosty white and blizzard blue milk chocolate candies for a wintery vibe.
- TWIX Snowmen: Snowman-shaped bars with a crunchy cookie, creamy caramel, and milk chocolate.
- LIFE SAVERS Gummies Holiday Shapes: Soft, fruity gummies in seasonal shapes like stockings, snowmen, and Santa hats.
Returning Classics:
- M&M'S Holiday Blend: Red and green chocolate candies in peanut, peanut butter, or milk chocolate.
- SNICKERS Trees: The classic SNICKERS blend in a festive tree shape.
- M&M’S Toasty Holiday Peanut: Roasted peanuts infused with cinnamon, vanilla, spiced sugar, and caramel.
- SKITTLES ORIGINAL Candy Holiday Cane: A mix of strawberry, orange, grape, lemon, and green apple flavors, perfect for stockings.
These holiday offerings are available at retailers nationwide, so you can stock up for all your festive needs. But here’s a thought: Are these seasonal treats just a marketing gimmick, or do they genuinely add to the holiday spirit? Let us know in the comments!
For more holiday inspiration, visit MMS.com or follow M&M’S on Instagram, Facebook, and TikTok. And don’t forget to check out TWIX, SKITTLES, and LIFE SAVERS on their respective platforms for all the latest updates.
Contact:
Angelina Franco Pesci, Mars Wrigley: angelina.franco.pesci@effem.com
Morgan Abercrombie, Weber Shandwick: MAbercrombie@webershandwick.com
About Mars, Incorporated:
Mars, Incorporated is a $55 billion family-owned business committed to creating a better world through its products and practices. From beloved brands like M&M’S and SNICKERS to pet care leaders like ROYAL CANIN® and BANFIELD™, Mars is all about quality, responsibility, and delighting consumers worldwide. Their Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—guide their 150,000 Associates in making a positive impact every day. So, as you enjoy these holiday treats, remember: Is Mars just selling candy, or are they selling a piece of holiday magic? Share your thoughts below!
