The FX series 'Love Story' has sparked a surprising trend in the luxury watch market, with a renewed interest in Rolex and Cartier watches. The show's chic 90s fashion and the stylish couple, John F. Kennedy Jr. and Carolyn Bessette, have captured the zeitgeist, leading to a surge in demand for the couple's accessories. According to the online marketplace Bezel, the Rolex Datejust and Cartier Tank watches worn by the characters in the series have seen a significant increase in sales. The Rolex Datejust, launched in 1945, is the first self-winding wristwatch with a date window that automatically changes at midnight. It has been the best-selling Rolex model for much of its history and is the top-selling timepiece on Bezel. The Cartier Tank, a 1920s timepiece, has also been a favorite among horophiles for its timeless elegance and refined design. While smaller, vintage-inspired watches have gained popularity in recent years, the Tank has consistently maintained its position due to its design legacy and historical significance. 'Love Story' has simply strengthened the love collectors already had for these iconic watches, and the trend is expected to continue as the series gains popularity.
